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Programme · Sheet 10.2Programmes / Market entry

Programme B · Market entry

Enter East Africa with evidence and a team.

Assess the market, set up the company, hire locally and start operating, with one advisory team.

What you're trying to do

Decide whether and where to enter, then set up, staff and run the business without four separate advisers.

ForInvestors

Plan your entry See the phases
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Fig. 10.2.1 · Programme B
Sheet 10.2.2 / PhasesPhases × practices

Where each practice plugs in

Four phases, each drawing on the practices it needs, under one engagement letter.

Fig. 10.2.2 · Market entryPhases × practices · NTS
Market entry: phases and practicesPhase drawing. Four phases from left to right: Assess, Set up, Staff and Operate. Rows show the practice that plugs in at each phase. Assess: Market entry and feasibility research (Understand); Geospatial site and market mapping (Understand). Output: Go or no-go evidence. Set up: Company setup support and bank account applications (Finance); HR policies and procedures (Staff). Output: Company and accounts ready. Staff: Recruitment to your requirements (Staff); Onboarding and training (Staff). Output: First team in place. Operate: Insurance buying support and coverage analysis (Protect); Data for investor reporting (Understand); HR outsourcing and performance reviews (Staff). Output: Running, reported, reviewed.01 · FINANCE02 · UNDERSTAND03 · STAFF04 · PROTECTOUTPUT01 · ASSESS02 · SET UP03 · STAFF04 · OPERATECompany setup support andbank account applicationsMarket entry andfeasibility researchGeospatial site and marketmappingData for investor reportingHR policies and proceduresRecruitment to yourrequirementsOnboarding and trainingHR outsourcing andperformance reviewsInsurance buying supportand coverage analysisGo or no-go evidenceCompany and accounts readyFirst team in placeRunning, reported,reviewed

  1. 01 · Assess

    • 02Market entry and feasibility research
    • 02Geospatial site and market mapping
    • Output Go or no-go evidence

  2. 02 · Set up

    • 01Company setup support and bank account applications
    • 03HR policies and procedures
    • Output Company and accounts ready

  3. 03 · Staff

    • 03Recruitment to your requirements
    • 03Onboarding and training
    • Output First team in place

  4. 04 · Operate

    • 04Insurance buying support and coverage analysis
    • 02Data for investor reporting
    • 03HR outsourcing and performance reviews
    • Output Running, reported, reviewed
Legend
  • Practice 01–04
  • Programme timeline
  • Phase output

Practices01Finance & structure 02Understand 03Staff 04Protect

Sheet 10.2.3 / DeliverablesChecklist

What you'll have at each phase

A checklist of documents, phase by phase. The chip shows which practice prepares each one.

01Assess

  • Market entry and feasibility report, from the Understand practice
  • Site and market map, from the Understand practice

02Set up

  • Company setup and bank account file, from the Finance practice
  • HR policy set, from the Staff practice

03Staff

  • Hiring plan and shortlists, from the Staff practice
  • Onboarding and training plan, from the Staff practice

04Operate

  • Insurance buying brief and coverage review, from the Protect practice
  • Investor reporting data pack, from the Understand practice
Sheet 10.2.4 / How it runsFour steps

How it runs

Start at the phase you're in. Fees are agreed up front.

  1. 01

    Assess

    We agree the decision you need to make and the evidence it needs.

  2. 02

    Plan

    One engagement letter sets the phases, practices and documents.

  3. 03

    Introduce

    Where needed, we introduce licensed banks, insurers or brokers.

  4. 04

    Support

    We stay involved through setup, hiring and your first year of operation.

Sheet 10.2.5 / FAQsMarket entry

FAQs

Do you register the company for us?

We support company setup and bank account applications. Registration and account decisions rest with the relevant authorities and banks.

Can you hire our first local team?

Yes. We source staff to your requirements and put HR policies in place before they start.

Is the market research independent?

Yes. It's scoped to the decision you need to make, not to a product we sell.

Sheet 10.2.6 / Next stepContact

Start with the phase you're in.

Plan your entry All programmes