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Practice · Sheet 03.2Services / Research, data & market intelligence

02Understand

Decide with evidence, not assumptions.

Custom research, data and market intelligence for feasibility work, market entry, site selection and investor reporting.

Scope your research See how it runs
Two professionals reviewing printed charts with a magnifying glass at an office desk
A compass resting on a world map marked with coloured push pins
Fig. 03.2.1 · Practice 02
Sheet 03.2.2 / OverviewThe problem we solve

The problem we solve

Big decisions often rest on second-hand figures and a few conversations. We replace guesswork with evidence you can defend.

An analyst marking up a printed bar chart beside a keyboard and documents
Sheet 03.2.3 / How we helpSix services

How we help

Open a card for the detail.

Sheet 03.2.4 / Research pipelineAssembly drawing

From question to decision brief

Five stages on one line. Fieldwork and analysis draw on a geospatial layer for site and market decisions.

Fig. 03.2.4 · Research pipelineAxonometric · NTSPlan · NTS
Research pipeline: from question to decision briefAxonometric drawing. Five modules rise in sequence from left to right, joined by one connector carrying information: 1 Question, frame the decision; 2 Method, survey, interviews and data; 3 Fieldwork, collect and verify; 4 Analysis, model and test; and 5 Decision brief, findings you can act on. Below fieldwork and analysis sits an exploded geospatial layer, a map plate with contours, routes and site pins, joined to both modules by dashed guides.0102030405123401 · QUESTIONFrame the decision02 · METHODSurvey, interviews, data03 · FIELDWORKCollect and verify04 · ANALYSISModel and testOUTPUT · DECISION BRIEFFindings you can act onGEOSPATIAL LAYERSite and market mappingResearch pipeline: from question to decision briefPlan drawing. Five stages joined top to bottom by numbered connectors: 1 Question, 2 Method, 3 Fieldwork, 4 Analysis and 5 Decision brief. A geospatial layer beside fieldwork and analysis feeds both.GEOSPATIAL01QUESTIONFrame the decision02METHODSurvey, interviews, data03FIELDWORKCollect and verify04ANALYSISModel and test05DECISION BRIEFFindings you can act on1234
Legend
  • Stage 1–5
  • Numbered connector
  • Information flow
  • Decision brief
  • Geospatial layer
Sheet 03.2.5 / DeliverablesWhat you receive

What you receive

The market intelligence report leads. Where a decision needs them, the other practices add their own documents.

Sheet 03.2.6 / Who it's forClients

Who it's for

Also part ofProject readiness Market entry Growth readiness Import & trade readiness

Sheet 03.2.7 / How it runsFour steps

How it runs

  1. 01

    Frame

    Agree the decision and the question behind it

  2. 02

    Design

    Choose the method, sample and data sources

  3. 03

    Collect

    Run the fieldwork, interviews and mapping

  4. 04

    Brief

    Analyse the evidence and deliver a decision brief

Sheet 03.2.8 / QuestionsQuestions we help answer

Questions we help answer

“Is there real demand for this?”“Where should the depot go?”“Who are we really competing with?”“What will investors want to see?”

Scope

Our research informs your decision; it doesn't guarantee an outcome. Personal data from surveys and interviews is handled in line with Kenya's Data Protection Act 2019.

Sheet 03.2.9 / FAQsResearch practice

FAQs

What kinds of research do you run?

Surveys, expert interviews, competitor and market intelligence, data analytics and geospatial mapping, each scoped to the decision in front of you.

Can research support a financing application?

Yes. Feasibility and market evidence can feed a readiness pack prepared with our finance practice.

How do you handle personal data?

Survey and interview data is collected with consent and handled in line with Kenya's Data Protection Act 2019.

What does it cost?

Fees are agreed up front and set out in your engagement letter.

Sheet 03.2.10 / EnquiryTalk to this team

Talk to the research team

Tell us the decision you're facing. We'll suggest a method and scope.

A tablet and handwritten research notes and diagrams on a wooden desk