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Who we serve · Sheet 04.5Epiidosis Africa Limited · Who we serve / Investors

“What does this market really look like?”

We help investors assess a market, set up, hire and start operating in Kenya and East Africa, with evidence at each step. We advise; we don't invest or manage funds.

Check your readiness See the programme
A confident man in a dark suit standing with arms folded in a modern office
A laptop and notebook on a desk with a city skyline through the window
Fig. 04.5.1
Sheet 04.5.2 / ChallengesWhat we hear

Challenges we hear

Six we often hear from investors. The chip shows which practice leads.

  • C102

    Market entry research

    Published data rarely answers your exact questions about customers, prices and competitors.

  • C201

    Company setup and banking

    Corporate bank accounts need complete KYC documents, ownership details and a clear business purpose.

  • C303

    Local hiring

    Finding and keeping the right people takes local knowledge of roles and employment practice.

  • C402

    Site and location

    Where you locate shapes access to customers, staff and suppliers.

  • C504

    Risks you can't see yet

    A new market brings operating and contract risks that are cheaper to find before you commit.

  • C601

    Funding local operations

    Working capital and trade lines from local banks need their own preparation.

Sheet 04.5.3 / How we helpPractice × challenge schedule

How our four practices help

Each challenge has a lead practice. Others support where the work overlaps, under one engagement letter.

How each of our four practices helps with each challenge for investors
Challenge01Finance & structure02Understand03Staff04Protect
C1Market entry researchNot usually involvedLeads: Market entry and feasibility researchNot usually involvedNot usually involved
C2Company setup and bankingLeads: Company setup support and bank account applicationsNot usually involvedNot usually involvedNot usually involved
C3Local hiringNot usually involvedSupports: Labour market insightLeads: Recruitment and HR policiesNot usually involved
C4Site and locationNot usually involvedLeads: Geospatial site and market mappingNot usually involvedSupports: Site risk assessmentSubject to partner confirmation
C5Risks you can't see yetNot usually involvedSupports: Competitor and partner intelligenceNot usually involvedLeads: Insurance buying support
C6Funding local operationsLeads: Local banking and trade finance readinessNot usually involvedNot usually involvedNot usually involved

LeadsSupports— Not usually involved

Sheet 04.5.4 / DrawingFig. 04.5.4

The market-entry path

Assess, set up, hire and operate, with a decision gate before you commit.

Fig. 04.5.4 · InvestorsRoute · NTSPlan · NTS
The market-entry pathMarket-entry path drawn as a route through four stations: 1 Assess, 2 Set up, 3 Hire and 4 Operate. Between Assess and Set up sits a decision gate with three outcomes: go on to set up, refine and return to Assess, or stop. Touchpoints: at Assess, market entry and feasibility research, geospatial site mapping and competitor intelligence, from Understand; at Set up, company setup support and bank account applications from Finance, and insurance buying support from Protect; at Hire, recruitment to your requirements, HR policies and contracts, and safety and first aid training, from Staff; at Operate, coverage gap review from Protect, local banking and trade finance readiness from Finance, and market monitoring from Understand.STARTREFINESTOPGODECISION GATE01 · ASSESS02 · SET UP03 · HIRE04 · OPERATECompany setup supportBank account applicationsRecruitment to your requirementsCoverage gap reviewMarket entry andfeasibility researchGeospatial site mappingCompetitor intelligenceInsurance buying supportHR policies and contractsSafety and first aid trainingLocal banking andtrade finance readinessMarket monitoringThe market-entry pathMarket-entry path drawn as a route through four stations: 1 Assess, 2 Set up, 3 Hire and 4 Operate. Between Assess and Set up sits a decision gate with three outcomes: go on to set up, refine and return to Assess, or stop. Touchpoints: at Assess, market entry and feasibility research, geospatial site mapping and competitor intelligence, from Understand; at Set up, company setup support and bank account applications from Finance, and insurance buying support from Protect; at Hire, recruitment to your requirements, HR policies and contracts, and safety and first aid training, from Staff; at Operate, coverage gap review from Protect, local banking and trade finance readiness from Finance, and market monitoring from Understand.DECISION GATEGo · refine · stop01 · ASSESSMarket entry and feasibility researchGeospatial site mappingCompetitor intelligence02 · SET UPCompany setup supportBank account applicationsInsurance buying support03 · HIRERecruitment to your requirementsHR policies and contractsSafety and first aid training04 · OPERATECoverage gap reviewLocal banking and tradefinance readinessMarket monitoring
Legend
  • Practice touchpoint 01–04
  • Decision gate
  • Refine and return
  • Route

Illustrative only. Steps and timing depend on the sector and the business.

Sheet 04.5.5 / ProgrammeRecommended programme

Recommended programme

Recommended programme · B

Market entry

For investors

One programme from first question to first year of operation: research, setup, hiring and risk, step by step.

  • 02Understand
  • 01Finance
  • 03Staff
  • 04Protect
See the programme
  1. 1Assess
  2. 2Set up
  3. 3Staff
  4. 4Operate

Four phases · practices combined

Sheet 04.5.6 / QuestionsStarting points

Questions clients ask us

Typical first questions. Each one opens a conversation.

Sheet 04.5.7 / InsightsBriefs, guides and checklists

Insights for investors

All insights
Sheet 04.5.8 / Next stepContact

Tell us what you're assessing.

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